JUST JAM
Just Jam is a fictional jam brand that stands out with organic ingredients, unique flavors, and a strong commitment to social causes. A key advantage: 10% of the profits from each jar sold go to an organization that provides underprivileged children with access to musical instruments and music lessons. The brand’s social engagement, bold design, and playful illustrations give it a friendly, upbeat vibe that brings joy to the breakfast table.
The poster campaign playfully incorporates the theme of music, adapting well-known song titles to make a lasting impression on consumers. Bright colors, bold custom typography, and a prominent product image make the posters eye-catching and distinctive.
On social media, photos of chaotic breakfast scenes in a point-and-shoot style are paired with short, punchy headlines in bold custom typography. The youthful, alternative look sets the brand apart from other jam brands.
"Just Jam Bold" is a custom font. Its rounded shapes and elongated lines give it a friendly yet modern appearance.
The playful illustrations of fruit playing musical instruments further reinforce the brand’s connection to its charitable cause. They add personality to the brand, making the packaging more engaging and approachable. The rough, cut-out style complements the otherwise minimalist identity.