Branding for Café Klee
Café Klee is a coffee shop in Vienna – Klee is the German word for clover. It blends the cozy charm of a living room with the vibrant energy of a nighttime bar. Its playful, handmade aesthetic is designed to resonate particularly well with the alternative scene, giving the brand a warm and distinctive personality.
The illustrations add a touch of friendliness and individuality, making the branding more personal and memorable. A handwritten font is paired with a clean sans-serif typeface to strike a balance between authenticity and modernity.
Casual, point-and-shoot style photography reinforces the spontaneous, real-life vibe—perfectly suited for social media.
















